Our story started in 1976. It began with our founder, Anita Roddick, opening a little green shop in Brighton with a belief in something revolutionary: that business could be a force for good. We’ve never been your average cosmetics company, with over 40 years of campaigning, change-making and smashing beauty industry standards – and we’re still going strong. Welcome to The Body Shop. The Body Shop exists to fight for a fairer, more beautiful world. This is our purpose, and it drives everything we do. Our beliefs are everything to us: that business is a force for good, the empowerment of women and girls and the belief that everyone is beautiful. Read our brand manifesto and discover how our purpose and beliefs are truly at the heart of everything we do.