Novo Cinemas – Sahara Centre

With a rich legacy of cinema firsts, a passion for movies and a mission to entertain film fans everywhere, Novo Cinemas is proud to be the largest and most visited chain of theatres in the Middle East.
Our journey began in the year 2000 with the launch of our flagship cinema in Dubai, United Arab Emirates, which would be the cornerstone of an entertainment chain that would soon extend across borders and introduce to the region such pioneering technologies as online booking, e-kiosks and the first cinema-dedicated mobile app, in addition to the UAE’s only IMAX screen.
In 2012, we joined the Gulf Film Group, and so began an exciting new chapter in our story. Attuned to the evolving social habits and needs of today’s movie-goers, in 2014 we re-inaugurated the chain as Novo Cinemas, an identity that would reflect our promise of a complete entertainment experience.
In the same year, we opened our doors at World Trade Centre-Abu Dhabi, a location near and dear to Emirati hearts in the capital’s old central market. As a result, our expansive network now spans no fewer than 115 screens and 22,000 seats in 14 locations across the Middle East. Ongoing expansion will see our numbers grow to over 200 screens by 2015 – and our IMAX network extended to four spectacular screens.
Where people once came together solely for a viewing experience, now they meet, share, contribute, celebrate and connect. We became the largest chain of cinemas in the Middle East by pushing boundaries, pioneering change, and consistently striving for the “new”.
Novo Cinemas. A Great Time Out.