3INA was born with a view to disrupt. Responding to a generation who approached makeup in a fresh, fearless and democratic way, is a brand that is playful, built on confident aesthetics, and with a commitment to delivering premium products at an affordable price. Welcome to 3INA . Fresh, fearless and fun, 3INA is more than just make-up. Encouraging a movement of self expression and confidence by delivering premium products at an affordable price, this ethically sourced and cruelty-free brand is all about inspiring real bright beauty, not air-brushed perfection.