CHALK, the first of its kind hair salon for rebels, creative thinkers, and disruptors has launched in Alserkal Avenue, the heart of the arts and culture community in the UAE. Aimed at promoting individuality, self-expression, and creative freedom.

The salon is an exclusive UAE home-grown concept that places the guest at the center of a sensory experience. From their initial consultation with their internationally trained personal hairstylist and nail technician, to the use of premium award-winning and cruelty-free products, to the final pièce de résistance: the revolutionary “#chalkbooth” where the guest’s final look is captured in a customized studio booth, equipped with monumental lights and floor to wall 360* mirrors.